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Which of the four Life Strategy™ dimensions are holding you back?

Find out in 60 seconds by taking our Discovery Quiz

The Life Strategy Co. offers courses, coaching, and resources to help you gain clarity, conviction, and confidence in who you really are and how to live your most authentic life

A life of authentic individuality

We blend real-world experience with philosophy, psychology, sociology, neuroscience, and more to help you:

  • Know yourself like never before

  • Unlock a new sense of purpose

  • Live into your core values

  • Craft a meaningful Life Strategy™

  • Become unshakeably centred

  • Boldly make BIG life decisions

  • Measurably improve wellbeing

  • Cultivate enduring fulfilment

  • Rebuild your life after big changes

THE FOUR ELEMENTS OF A LIFE STRATEGY

  • 1. IDENTITY

    Who are you, really?

    To build the life that’s meant for you, it’s essential to define your essence—and the things which are blocking it.

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    Biology • Personality • Self-concept • Cultural identity • Social self • Worldview • Beliefs • Narrative self

  • 2. MEANING

    What’s important to you?

    Here, it’s about prioritising the things that give you the drive to create a better world for yourself and others.

    —

    Purpose • Values • Connections • Fulfilment • Motiviation • Priorities • Transcendence • Sacrifice

  • 3. DIRECTION

    Where are you going?

    It’s time to set a clear, compelling course—one that leads to a life well lived, without regrets.

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    Vision • Ambition • Intention • Focus • Goals • Plans • Decisions • Tactics • Adaptability • Momentum • Reflection

  • 4. EXPRESSION

    How do you become you?

    Grounded in who you are and your future, it’s time to boldly show up in the world as your most authentic self.

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    Creativity • Communication • Relationships • Projects • Style • Branding • Lifestyle • Vulnerability

SEE HOW IT WORKS

What People Are Saying

“After a bad breakup, I felt lost for the longest time. It’s like I’d forgotten who I was. The Life Strategy Co. gave me a renewed sense of self and purpose. My experience has changed my life in so many positive ways. I’m so grateful.”

— Zack, 33

“Through the work I did with Matt, I’ve gained so many new insights into who I am and what drives me and we worked together to create a compelling Life Strategy which I feel truly reflects who I am. It’s like I’m becoming myself again after a messy life event.”

— michael, 45

“I was facing a big life decision and felt overwhelmed, but had no idea what to do. I ended up in a cycle of self-distraction to avoid facing reality. The Life Strategy Co. helped me make big life decisions in a way that felt right and completely true to who I am.”

— katja, 25

FREQUENTLY ASKED QUESTIONS

  • A Life Strategy is letting who you are guide where you play and how you win using what you have

  • From transformative products to peace of mind, convey the special value our brand offers.

  • From life-changing services to a sense of purpose, communicate the meaningful value our brand brings.