A COMPLETE APPROACH TO LIFE
Explore how our science-backed model helps you live the unlived life inside of you.
The Life Strategy™ process helps bring your true self into focus and design a life of clarity and meaning. Everything we do is backed by the best of psychology, neuroscience, philosophy, sociology, and more.
DISCOVER The 12 DIMENSIONS OF CREATING A LIFE STRATEGY
The Life Strategy™ model is a holistic framework that illustrates the 12 interconnected factors that create authentic individuality and a life of deep meaning and fulfilment.
IDENTITY
Define yourself or be defined
To become more of who you are, you need to understand what makes you ‘you’, and which parts were inherited from the world around you.
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Embrace and harness your traits
Your biology forms the foundation of who you are—your physical traits, genetic makeup, and personality traits.
Knowing how your biology drives your emotions and behaviour is the beginning of self-acceptance and creating a unique advantage.
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We are the stories we tell ourselves
The past makes an indelible mark on who you are, but it’s the stories you tell yourself about your past that dictate your future.
By uncovering the themes that run through your life and reframing the experiences and challenges that have shaped you, it’s possible to write a new, more powerful and authentic story.
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You are who you spend your time with
Your social identity is shaped by your roles, relationships, and the communities you’re part of.
It’s about understanding how you fit into the world and how your connections influence who you are and who you’re becoming.
MEANING
Focus on what holds the most meaning for you
Meaning is about uncovering the values, purpose, and connections that give your life depth and significance. More than what you do, it’s about why it matters.
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Purpose isn’t found—it’s built, one meaningful choice at a time
Purpose is driven by the ‘why’ in your life—it’s what gives your actions significance and makes them feel fulfilling.
When you uncover your purpose, you gain a sense of clarity and direction that transforms how you approach every day.
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Your values light the way along your chosen path
Your values are the foundation of what matters most to you. They guide your decisions, shape your priorities, and help you stay true to yourself in everything you do.
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Choose connections with intention
Connections bring meaning to your life through relationships, community, and shared experiences.
Whether it’s with people, nature, or something greater, connections ground you and give your life depth.
PATH
Move with focus towards a life of authentic meaning
A clear vision of the future and the courage to make the decisions that will define your path is the surest way to realise whatever goals you want to achieve.
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If you can see it, and feel it, you can achieve it
A clear vision is your north star—it’s the picture of the life you want to create and the person you aspire to become.
With a vision you can feel, you’ll always have a guiding light and to keep you focused, no matter what challenges come your way.
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Strategy defines what to do, and what not to do
Your strategy is the roadmap that turns your vision into reality. It’s about making smart choices, staying adaptable, and ensuring every step you take moves you closer to your goals.
A solid strategy bridges the gap between dreaming and doing.
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Where planning meets consistency
Goals are the milestones on your path—they break down your vision into achievable steps.
Big or small, every goal gives you direction, momentum, and the satisfaction of knowing you’re making progress.
EXPRESSION
Bring your authentic individuality to life
You can express your true self through your actions, projects, creativity, and how you live. Your life should be a pure expression of everything you are.
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Live your truth, leave your legacy
Self-expression is about showing the world who you truly are. Through your words, actions, and creativity, you can communicate your unique perspective and individuality.
It’s not about perfection—it’s about being authentic and unapologetically yourself to create a legacy to be proud of.
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Your lifestyle reflects your values and priorities in action
From the way you structure your day to the choices you make about health, relationships, and environment, your lifestyle should support and showcase the person you want to be.
It’s the foundation of how you live your truth and will give you a newfound sense of confidence.
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Projects give shape to purpose, values, and creativity
They’re the tangible expressions of your passions, whether building something, learning skills, or pursuing meaningful goals.
Every project is a step toward creating a life that feels aligned with who you are.
What’s holding you back?
Ready to take the next step in your journey of self-discovery?
Take 60 seconds to answer 12 simple questions in our Self-discovery Quiz.
OUR PHILOSOPHY
These nine values and principles form the pillars of our philosophy and are the gold standard for anyone doing the committed, deep work we do at The Life Strategy Co.
SELF-KNOWLEDGE
Know yourself to be yourself
By pursuing honest and intimate encounters with yourself, you gain the self-knowledge and insight you need to live authentically.
OWNERSHIP
There are no excuses
It’s easy to blame the world for our problems and shirk responsibility for our failings. We value courageous and honest ownership of our situation.
ACTION
Nothing happens until something moves
We are masters of self-distraction, procrastination, and self-sabotage. Yet, we already know where that path leads. We strive for bold action.
EMPTY SPACE
Cultivate space for deep thought
Our modern lifestyles suffocate the mind. One remedy for this is being present with ourselves—without distraction—to give our minds and true selves space to bloom.
RESISTANCE
Find your edges
We know what we’re made of when we feel the world push against us—we grow when we push back.
SELF-ACCEPTANCE
Unconditionally embrace who you are
Once you truly understand yourself, fully accept everything that makes you you. Both your light and your shadow are essential elements of who you are.
Individuality
Be more of who you are
Striving for and celebrating the expression of everything that makes you a distinctive individual.
BRAVERY
The braver you are, the faster you grow
Confronting ourselves and expressing who we are to the world can be scary, but every victory over fear takes you a step closer to the life you want.
COMMUNITY
Inspiration and accountability
The world can be an unforgiving place for the vulnerable—but no one is an island. Our community offers the love and support we need to breakthrough.