|
more
of who
you are
Which of the four Life Strategy™ dimensions are holding you back?
Find out in 60 seconds with our Discovery Quiz
A life of authentic individuality
We blend real-world experience with philosophy, psychology, sociology, neuroscience, and more to help you:
Know yourself like never before
Unlock a new sense of purpose
Live into your core values
Craft a meaningful Life Strategy™
Become unshakeably centred
Boldly make BIG life decisions
Measurably improve wellbeing
Cultivate enduring fulfilment
Rebuild your life after big changes
THE FOUR ELEMENTS OF A LIFE STRATEGY
-
1. IDENTITY
Who are you, really?
To build the life that’s meant for you, it’s essential to define your essence—and the things which are blocking it.
—
Biology • Personality • Self-concept • Cultural identity • Social self • Worldview • Beliefs • Narrative self
-
2. MEANING
What’s important to you?
Here, it’s about prioritising the things that give you the drive to create a better world for yourself and others.
—
Purpose • Values • Connections • Fulfilment • Motiviation • Priorities • Transcendence • Sacrifice
-
3. DIRECTION
Where are you going?
It’s time to set a clear, compelling course—one that leads to a life well lived, without regrets.
—
Vision • Ambition • Intention • Focus • Goals • Plans • Decisions • Tactics • Adaptability • Momentum • Reflection
-
4. EXPRESSION
How do you become you?
Grounded in who you are and your future, it’s time to boldly show up in the world as your most authentic self.
—
Creativity • Communication • Relationships • Projects • Style • Branding • Lifestyle • Vulnerability
FREQUENTLY ASKED QUESTIONS
-
A Life Strategy is letting who you are guide where you play and how you win using what you have
-
From transformative products to peace of mind, convey the special value our brand offers.
-
From life-changing services to a sense of purpose, communicate the meaningful value our brand brings.